Goop Stock
Goop is a lifestyle brand providing digital content and commerce.
Sign up today and learn more about Goop Stock
Invest in or value your shares in one or many pre-IPO companies through an EquityZen investment vehicle.
About Goop Stock
Goop is a lifestyle brand providing digital content and commerce. Launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter, Gwyneth wanted a place to organize her unbiased travel recommendations, health-centric recipes, and shopping discoveries for friends, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. Now, Goop has become a fully formed lifestyle site, offering a tight curation of products and content. It is a place for Paltrow to introduce some of the incredible experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine. While the Thursday email remains an inbox staple, Goop has grown significantly since its launch: There’s now a small team of Goop people, more content, a robust shop full of pieces from some of our favorite designers (including exclusive collaborations), and a luxurious, organic skin-care line, Goop by Juice Beauty, which truly represents the values of the brand.
Funding History
| August 2015 | $10.0M |
|---|---|
| August 2016 | $15.0M |
| March 2018 | $50.0M |
Management
CTO
Juan Paul Ramirez
CRO
Kimberly Kreuzberger
VP of Communications
Noora Raj Brown
Chief Content Officer
Elise Loehnen
Founder & Chief Creative Officer
Gwyneth Paltrow
VP of Operations
Stephen Martinez
Head of Digital Product
Evan Moore
CFO
Erica Moore
Chief Merchant Officer
Blair Lawson
Press
huffpost - Sep, 2 2023
Gwyneth Paltrow: Vagina-Scented Goop Candle Is An 'F You' To Misogynistsnews - Apr, 26 2023
Greycroft Announces $1B In Commitments To Brighten Dark Venture Capital Landscapeglmr - Jan, 31 2023
Gwyneth Paltrow Went Pantsless to Model More Goopbusinessinsider - May, 15 2022
People are losing their minds over Goop's disposable nappies made from 'virgin alpaca wool'vice - May, 14 2022
Goop 'Luxury Diaper' Is, Of Course, a Poorly-Timed PR Stuntglmr - May, 14 2022
Gwyneth Paltrow Just Explained the Gemstone-Encrusted Goop Diapér Stuntbusinesswire - Dec, 16 2021
Forethought Raises $65 Million Series C to Accelerate Digital Transformation in Customer Serviceinsider - Nov, 18 2021
Goop threw a cruise, and no Goopies camenyer - Nov, 9 2021
The Splendid Uncoolness of “Sex, Love & Goop”torontosun - Oct, 5 2021
Gwyneth Paltrow's Goop launches 'DTF' sexual health boosting supplementscreenrant - Oct, 5 2021
Gwyneth Paltrow Announces New Unscripted Netflix Seriescnbc - Jun, 2 2021
Rent the Runway enters $33 billion fashion resale market as it looks to build back from pandemic lowsbbc - May, 19 2021
Goop's UK operations threatened with shutdownmirror - May, 8 2020
Meghan Markle 'to bring back lifestyle blog' to rival Gwyneth Paltrow's Goopmirror - May, 3 2020
Gwyneth Paltrow's hot tips for ultimate lockdown date night - but they don't come cheaparstechnica - May, 1 2020
Michael Moore’s green energy takedown—worse than Netflix’s Goop series?nypost - Apr, 25 2020
Meet Kendall Jenner and Goop’s go-to military pants designer Nili Lotanstandard - Apr, 21 2020
Gwyneth Paltrow to replace her £1,000-a-ticket Goop Summit with free digital 'In Goop Health' sessionsmirror - Apr, 15 2020
Gwyneth Paltrow's raunchiest sex tips - sex dust, nipple clamp necklaces and a £10k gold dildoafr - Feb, 10 2020
How Gwyneth Paltrow got real vulvas onto Netflixbbc - Feb, 9 2020
What is the science behind The Goop Lab's claims?startribune - Feb, 5 2020
How a discovery in an Iowa factory led Cargill to work with GoopNew York Times - Feb, 3 2020
Who’s Afraid of Gwyneth Paltrow and Goop?theguardian - Jan, 31 2020
Bow down to the vulva! Why Gwyneth's Goop Lab isn't all badsandiegouniontribune - Jan, 31 2020
UK’s health chief slams Gwyneth Paltrow’s lifestyle brandstandard - Jan, 31 2020
It's only a vulva: Goop releases limited-edition slogan t-shirts for Australia Wildfire Fundyahoo - Jan, 30 2020
Gwyneth Paltrow Opens Up About Taking MDMA With Her Husband: 'It was Emotional'vice - Jan, 30 2020
The 'Energy Worker' Seen on Goop Has Implied That His Treatments Can Disappear Breast CancerBuzzFeed - Jan, 29 2020
I Watched The First Episode Of Gwyneth Paltrow's "The Goop Lab" To See What It's All AboutTechCrunch - Jan, 29 2020
Kenshō Healthcare publicly launches its “antithesis of Goop”digiday - Jan, 28 2020
Goop’s Elise Loehnen on the benefits (and challenges) of a ‘polarizing’ brandBuzzFeed - Jan, 28 2020
How Many Wellness Trends From "The Goop Lab" Have You Actually Tried?theguardian - Jan, 28 2020
Hooked on precut fruit: I must be infected by Goopccn - Jan, 25 2020
This Cringeworthy Gwyneth Paltrow Interview Makes Goop Look Even Scarierhollywoodreporter - Jan, 24 2020
'The Goop Lab': TV Reviewslate - Jan, 24 2020
Here Are the Goopiest Moments in Netflix’s New Goop Showtheatlantic - Jan, 23 2020
Gwyneth Paltrow’s Netflix Show Is Painful to Watchtime - Jan, 23 2020
Gwyneth Paltrow’s Netflix Goop Show Is a High-End Infomercial Masquerading as an Investigative Docuserieschicagotribune - Jan, 20 2020
Yes, they have monologues, but now vaginas also have their own candle — thanks to Gwyneth Paltrowarstechnica - Jan, 19 2020
Goop’s Netflix series: It’s so much worse than I expected and I can’t unsee itadweek - Jan, 18 2020
Gwyneth Paltrow Knows Everyone’s Talking About that Goop Netflix Posterhuffpost - Jan, 18 2020
Martha Stewart Delivers A Sweet Burn About Gwyneth Paltrow’s Vagina Candlemashable - Jan, 17 2020
Gwyneth Paltrow's 'The Goop Lab' is a glossy infomercial for woo-woo wellnessstandard - Jan, 16 2020
Felix Capital raises $300m to invest in startupscityam - Jan, 16 2020
London investor in Peloton and Goop raises third fund at $300mchicago - Jan, 15 2020
Gwyneth Paltrow’s Goop brand is heading out to sea with Celebrity Cruisesabacusnews - Jan, 14 2020
Why is ‘quantum underwear’ being sold in China?BuzzFeed - Jan, 12 2020
The Rock Joked About Gwyneth Paltrow's Vagina-Scented Candles And Said He Tried To Make A Candle Scent Of His Ballsvox - Jan, 11 2020
Paltrow is trolling her criticsstandard - Jan, 11 2020
Gwyneth Paltrow announces a Goop cruise – but it'll cost you £5,000 to attendadweek - Jan, 10 2020
Netflix’s Polarizing Poster for The Goop Lab Sparks a Renewed Wave of Backlasharstechnica - Jan, 8 2020
Goop’s Netflix trailer: Paltrow sinks into a vagina, spews pseudoscienceFast Company - Jan, 6 2020
Netflix and Sephora in the same day? What is Goop’s secret nonstick ingredient?TechCrunch - Jan, 6 2020
Netflix and Gwyneth Paltrow’s ‘Goop Lab’ will launch on January 24chicagotribune - Dec, 16 2019
With Goop in the mainstream, which of their products are worth splurging for?slate - Dec, 4 2019
How Scientific American Ended Up at the Center of a Massive Twitter WarBuzzFeed - Nov, 15 2019
10 Things On Gwyneth Paltrow's Goop Holiday Gift List That You 1000% Should Buybusinessinsider - Nov, 15 2019
This year's Goop gift guide includes a $250,000 ticket to space and a chair that can simulate weightlessnessNew York Times - Nov, 11 2019
Gwyneth Paltrow on Goop and Beyond: ‘It’s a Process’Forbes - Nov, 11 2019
Meet Your New Ski Wardrobe, Courtesy Of Perfect Moment And Goopuinterview - Nov, 10 2019
Gwyneth Paltrow Poses With Her Lookalike Daughter Apple Martin & Mom Blythe Dannerthezoereport - Nov, 10 2019
Gwyneth Paltrow’s Goop Sundries Store Takes The Hotel Gift Shop Concept To Chic New Heightsetcanada - Nov, 10 2019
Gwyneth Paltrow Praises Crown Princess Mette-Marit For Her ‘Royal Tenenbaums’ Costumeparade - Nov, 10 2019
Three Generations! Gwyneth Paltrow Poses with Lookalike Mom and Daughter in Rare Family Photosporteluxe - Nov, 10 2019
Gwyneth Paltrow’s Apricot, Cashew & Coconut Truffles Recipepatch - Oct, 30 2019
Goop And Health Enthusiasts To Converge For Weekend Of Wellnessgoop - Oct, 30 2019
goop Getaway: A Culinary Tour of Montrealgoop - Oct, 30 2019
To My BoysForbes - Oct, 25 2019
Lincoln Partners With Goop To Make Driving A Wellness ExperienceForbes - Oct, 25 2019
Lincoln Collaborates With Goop To Make Driving A Wellness Experiencegizmodo - Oct, 25 2019
The Most Bullshit Health and Wellness Fads of the Decadehollywoodreporter - Oct, 24 2019
Gwyneth Paltrow Leaves UTA for CAAusatoday - Oct, 23 2019
A 'very humbled' Gwyneth Paltrow accepts amfAR honor, speaks of finding courage after 40dailymail - Oct, 23 2019
Gwyneth Paltrow is stylish in black one shoulder dress as she joins Scarlett Johansson and Natalie Portman at Elle's Women In Hollywood eventusmagazine - Oct, 23 2019
Gwyneth Paltrow, Brad Falchuk, Chris Martin and Dakota Johnson Are ‘All Very Friendly’kctv5 - Oct, 23 2019
Gwyneth Paltrow Honored at Elle's Women in Hollywood Awardsdailymail - Oct, 23 2019
Gwyneth Paltrow applauds her staffers for being 'brilliant, specific, grounded, focused, responsible' during Goop AMA eventmirror - Oct, 11 2019
Gwyneth Paltrow poses topless as she reveals her 'ambitions have been unleashed'vice - Oct, 6 2019
A Brief History of Gwyneth Paltrow Not Remembering Things She's Donemashable - Oct, 5 2019
Gwyneth Paltrow still hasn't seen 'Spider-Man: Homecoming'hollywoodreporter - Oct, 5 2019
"O.G. Goop" Marianne Williamson Will Join Gwyneth Paltrow at San Francisco Summitusmagazine - Oct, 3 2019
Gwyneth Paltrow, Brad Falchuk Take Adorable Selfie on 1-Year Anniversaryyahoo - Oct, 3 2019
Gwyneth Paltrow and Brad Falchuk Enjoy a Beach Day as They Celebrate First Wedding Anniversarypeople - Oct, 3 2019
Gwyneth Paltrow and Brad Falchuk Celebrate 1 Year of Marriage! Inside Their Love Storyeonline - Oct, 3 2019
Gwyneth Paltrow and Brad Falchuk Celebrate One-Year Anniversary in the Most Chill Waypeople - Oct, 3 2019
Gwyneth Paltrow and Brad Falchuk Enjoy a Beach Day as They Celebrate First Wedding Anniversarydailymail - Oct, 3 2019
Gwyneth Paltrow and hubby Brad Falchuk hit the beach in Long Island for their one-year anniversaryfoxnews - Oct, 3 2019
Gwyneth Paltrow, Brad Falchuk celebrate first anniversarysearchenginewatch - Oct, 2 2019
YouTube optimization and intent: Q&A with goop’s Courtney Messerlihuffpost - Sep, 28 2019
Gwyneth Paltrow's Style Evolution, From Grunge To Goopfashionista - Sep, 25 2019
Gwyneth Paltrow Gardens in a Carolina Herrera Gown in 'The Politician'harpersbazaar - Sep, 25 2019
Gwyneth Paltrow's Confusing Walk at the Emmys Is Now a Memefemalefirst - Sep, 25 2019
Gwyneth Paltrow's vintage gown restricted movementhuffingtonpost - Sep, 25 2019
Gwyneth Paltrow Wins Best Emmys Moment For Her Ridiculously Dainty Walktime - Sep, 25 2019
Gwyneth Paltrow's Dainty Walk Across the 2019 Emmys Stage Is Absolutely Everything to the Interneteonline - Sep, 25 2019
The Internet Thinks Gwyneth Paltrow’s Walk Deserves an Emmyyahoo - Sep, 24 2019
Gwyneth Paltrow's Walk To The Emmy Stage Is Freaking People OutTechCrunch - Sep, 11 2019
Kenshō, ‘the antithesis of Goop,’ launches a research-based guide to natural medicineFast Company - Sep, 3 2019
Exclusive: Goop and Banana Republic want to talk to you about game-changing womenFast Company - Jul, 17 2019
This $26 million penthouse is the Goop of luxury real estateNew York Times - Jul, 12 2019
The Dress Code at Goop May Not Surprise YouForbes - Jun, 20 2019
How Goop's In Good Health Summit Became The Most Forward-looking Wellness EventFast Company - Jun, 5 2019
Goop just dropped six fancy sweaters for menFast Company - May, 20 2019
Can dudes be Gooped? Gwyneth goes after the guysFast Company - Mar, 20 2019
Brandless expands into wellness with supplements, cleanses, and other Goop-style itemsWall Streets Journal - Dec, 4 2018
Gwyneth Paltrow Wants to Convert YouRacked - Jun, 15 2018
Goop Is Categorizing Its Wellness Stories from “Rigorously Tested” to “For Your Enjoyment”Forbes - Jun, 13 2018
Gwyneth Paltrow's Goop Gets Into The Cannabis Game With MedMen Dispensary Collaboration- Jun, 12 2018
Gwyneth Paltrow explains the meaning of Goop, talks about the future of her lifestyle brandThe Business of Fashion - Jun, 8 2018
Goop Hires First Chief Marketing Officer from YNAP as It Plots European ExpansionDan's Papers - May, 24 2018
Gwyneth Paltrow Brings Goop Pop-Up to Sag HarborEquityZen does not have an affiliation with, formal relationship with, or endorsement from any companies featured above. This profile is based on publicly available information and is intended to be informative in nature.
Some data provided by Crunchbase
EquityZen Recognized As:
