Sign Up Today and Learn More About Goop Stock
Invest in or calculate the value of your shares in Goop or other pre-IPO companies through EquityZen's platform.
Goop Stock (GOOP)
Goop is a lifestyle brand providing digital content and commerce.
About Goop Stock
Founded
2008
Headquarters
Los Angeles, CA, US
Total Funding
75.0M
Industries
Travel and Tourism, Health Care, Commerce and Shopping
Goop is a lifestyle brand providing digital content and commerce. Launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter, Gwyneth wanted a place to organize her unbiased travel recommendations, health-centric recipes, and shopping discoveries for friends, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. Now, Goop has become a fully formed lifestyle site, offering a tight curation of products and content. It is a place for Paltrow to introduce some of the incredible experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine. While the Thursday email remains an inbox staple, Goop has grown significantly since its launch: There’s now a small team of Goop people, more content, a robust shop full of pieces from some of our favorite designers (including exclusive collaborations), and a luxurious, organic skin-care line, Goop by Juice Beauty, which truly represents the values of the brand.
Goop Press Mentions
Stay in the know about the latest news on Goop
Goop Continues Fashion Momentum With G. Label April Collection
wwd • Apr 18, 2025
Westin Hotels Goes Goop For 'Sleep Training For Grown-Ups' Series
mediapost • Apr 17, 2025
Gwyneth Paltrow says she should have treated her stepchildren as her own 'way faster' than she did
businessinsider • Apr 11, 2025
Sleep Training for Grown-Ups: Westin Hotels and goop Join Forces to Help Travelers Sleep Smarter
prnewswire • Apr 10, 2025
Gwyneth Paltrow Talks Napuccinos and New ‘Sleep Training For Grown-Ups’ Series
hollywoodreporter • Apr 10, 2025
Goop Management
Leadership team at Goop
CTO
Juan Paul Ramirez
CRO
Kimberly Kreuzberger
Join now and verify your accreditation status to gain access to:
- Goop Current Valuation
- Goop Stock Price
- Goop Management
- Available deals in Goop and all other companies with relevant Deal Offering documents
- EquityZen's proprietary data and insights, which may include
- Goop Cap Table and Funding History by Share Class and Liquidity Preferences
- Goop Revenue and Financials
- Goop Highlights
- Goop Business Model
- Goop Risk Factors
- Goop Research Report from SACRA Research
Trading Goop Stock
How to invest in Goop stock?
Accredited investors can buy pre-IPO stock in companies like Goop through EquityZen funds. These investments are made available by existing Goop shareholders who sell their shares on our platform. Typically, these are early employees who need to fund a life event – house, education, etc. Accredited investors are then offered the opportunity to invest in this stock through a fund, like those used by hedge funds serving large investors. While not without risk, investing in private companies can help investors reach goals of portfolio diversification, access to potential growth and high potential return. Learn more about our Guided Investment process here.
How to sell Goop stock?
Shareholders can sell their Goop stock through EquityZen's private company marketplace. EquityZen's network includes over 360K accredited investors interested in buying private company stock. Learn more about the easy and guided Shareholder process here.
If I invest, how do I exit my investment?
There are two ways to exit your private company investment on EquityZen's marketplace. The first is if the company has an exit event like an IPO, merger or acquisition. In that case, we will distribute the shares and/or cash to you directly. The second way is through an Express Deal on EquityZen, if eligible. An Express Deal allows you to sell your allocation of private shares in a given private company to another investor on EquityZen's marketplace. More information on Express Deals can be found here and exit information can be found here.
Why choose EquityZen?
Since 2013, the EquityZen marketplace has made it easy to buy and sell shares in private companies. EquityZen brings together investors and shareholders, providing liquidity to early shareholders and private market access to accredited investors. With low investment minimums through our funds and with more than 46K private placements completed across 450+ companies, EquityZen leads the way in delivering "Private Markets for the Public."
