Goop Stock

Goop is a lifestyle brand providing digital content and commerce.

Sign up today and learn more about Goop Stock

Invest in or value your shares in one or many pre-IPO companies through an EquityZen investment vehicle.

About Goop Stock

Goop is a lifestyle brand providing digital content and commerce. Launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter, Gwyneth wanted a place to organize her unbiased travel recommendations, health-centric recipes, and shopping discoveries for friends, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. Now, Goop has become a fully formed lifestyle site, offering a tight curation of products and content. It is a place for Paltrow to introduce some of the incredible experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine. While the Thursday email remains an inbox staple, Goop has grown significantly since its launch: There’s now a small team of Goop people, more content, a robust shop full of pieces from some of our favorite designers (including exclusive collaborations), and a luxurious, organic skin-care line, Goop by Juice Beauty, which truly represents the values of the brand.

Funding History

August 2015$10.0M
August 2016$15.0M
March 2018$50.0M



Juan Paul Ramirez


Kimberly Kreuzberger

VP of Communications

Noora Raj Brown

Chief Content Officer

Elise Loehnen

Founder & Chief Creative Officer

Gwyneth Paltrow

VP of Operations

Stephen Martinez

Head of Digital Product

Evan Moore


Erica Moore

Chief Merchant Officer

Blair Lawson


Join 630,000+ Investors and Shareholders

On our trusted digital marketplace for private companies

EquityZen Recognized As: