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Goop Stock
Goop is a lifestyle brand providing digital content and commerce.
About Goop Stock
Goop is a lifestyle brand providing digital content and commerce. Launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter, Gwyneth wanted a place to organize her unbiased travel recommendations, health-centric recipes, and shopping discoveries for friends, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. Now, Goop has become a fully formed lifestyle site, offering a tight curation of products and content. It is a place for Paltrow to introduce some of the incredible experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine. While the Thursday email remains an inbox staple, Goop has grown significantly since its launch: There’s now a small team of Goop people, more content, a robust shop full of pieces from some of our favorite designers (including exclusive collaborations), and a luxurious, organic skin-care line, Goop by Juice Beauty, which truly represents the values of the brand.
Funding History
August 2015 | $10.0M |
---|---|
August 2016 | $15.0M |
March 2018 | $50.0M |
Management
CTO
Juan Paul Ramirez
CRO
Kimberly Kreuzberger
VP of Communications
Noora Raj Brown
Chief Content Officer
Elise Loehnen
Founder & Chief Creative Officer
Gwyneth Paltrow
VP of Operations
Stephen Martinez
Head of Digital Product
Evan Moore
CFO
Erica Moore
Chief Merchant Officer
Blair Lawson
Press
New York Times - Feb, 3 2020
BuzzFeed - Jan, 29 2020
TechCrunch - Jan, 29 2020
BuzzFeed - Jan, 28 2020
BuzzFeed - Jan, 12 2020
TechCrunch - Jan, 6 2020
Fast Company - Jan, 6 2020
BuzzFeed - Nov, 15 2019
Forbes - Nov, 11 2019
New York Times - Nov, 11 2019
Forbes - Oct, 25 2019
Forbes - Oct, 25 2019
TechCrunch - Sep, 11 2019
Fast Company - Sep, 3 2019
Fast Company - Jul, 17 2019
New York Times - Jul, 12 2019
Forbes - Jun, 20 2019
Fast Company - Jun, 5 2019
Fast Company - May, 20 2019
Fast Company - Mar, 20 2019
Wall Streets Journal - Dec, 4 2018
Racked - Jun, 15 2018
Forbes - Jun, 13 2018
- Jun, 12 2018
The Business of Fashion - Jun, 8 2018
Dan's Papers - May, 24 2018
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Some data provided by Crunchbase