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Goop Stock (GOOP)
Goop is a lifestyle brand providing digital content and commerce.
About Goop Stock
Founded
2008
Headquarters
Los Angeles, CA, US
Total Funding
75.0M
Industries
Travel and Tourism, Health Care, Commerce and Shopping
Goop is a lifestyle brand providing digital content and commerce. Launched in the fall of 2008 out of Gwyneth Paltrowâs kitchen as a homespun weekly newsletter, Gwyneth wanted a place to organize her unbiased travel recommendations, health-centric recipes, and shopping discoveries for friends, and she also wanted to get her own questionsâabout health, fitness, and the psycheâanswered. Now, Goop has become a fully formed lifestyle site, offering a tight curation of products and content. It is a place for Paltrow to introduce some of the incredible experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay from a trusted friendânot from an anonymous, crowd-sourced recommendation engine. While the Thursday email remains an inbox staple, Goop has grown significantly since its launch: Thereâs now a small team of Goop people, more content, a robust shop full of pieces from some of our favorite designers (including exclusive collaborations), and a luxurious, organic skin-care line, Goop by Juice Beauty, which truly represents the values of the brand.
Goop Press Mentions
Stay in the know about the latest news on Goop
Goop Continues Fashion Momentum With G. Label April Collection
wwd ⢠Apr 18, 2025
Westin Hotels Goes Goop For 'Sleep Training For Grown-Ups' Series
mediapost ⢠Apr 17, 2025
Gwyneth Paltrow says she should have treated her stepchildren as her own 'way faster' than she did
businessinsider ⢠Apr 11, 2025
Sleep Training for Grown-Ups: Westin Hotels and goop Join Forces to Help Travelers Sleep Smarter
prnewswire ⢠Apr 10, 2025
Gwyneth Paltrow Talks Napuccinos and New âSleep Training For Grown-Upsâ Series
hollywoodreporter ⢠Apr 10, 2025
Goop Management
Leadership team at Goop
CTO
Juan Paul Ramirez
CRO
Kimberly Kreuzberger

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