Fanplayr Stock

Convert browsers into buyers with real-time offers & messaging responding dynamically to shopping behavior

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About Fanplayr Stock

Fanplayr is an innovative SaaS company which provides a service to ecommerce, travel, and other web sites, enabling: • Tracking & analytics of all user site behavior • On-site real-time targeting and retargeting of users with personalized messages & offers – to increase engagement, conversion and revenue At a time when the retail sector is undergoing a profound structural shift from physical to digital, and when the shuttering of US stores by national retailers is on a record pace and is expected to exceed 10,000 stores in 2017, there is a significant opportunity in online retail ecommerce. However, Amazon alone accounted for 53% of the US retail ecommerce growth in 2016, and that trend is expected to continue in 2017. Amazon’s R&D in 2016 was $13.3B, more than Alphabet, Intel, Microsoft or Apple – so how can retailers compete? Fanplayr enables brands & retailers to compete: • To use data to sell more like Amazon • To avoid being commoditized on price • To retain control of customer relationships Fanplayr provides 1-to-1 personalized real time targeting of site visitors, based on user behavior and aggregate data, resulting in higher online revenues. Fanplayr uses the digital body language of site visitors, and other data, to allow sites to: 1. Analyze: Act on real-time customer insights, and aggregate data 2. Segment: Target the right audience with the leading multi-variate segmentation engine 3. Messaging: Build targeted personalized content & offers using Fanplayr’s Creative Editor 4. Optimize: Integrated in depth testing capabilities to ensure campaigns run at maximum potential Fanplayr is capitalizing on this dislocation in the ecommerce landscape with consistent annual growth metrics of 150%+ CAGR, and that growth is accelerating. Fanplayr is headquartered in Palo Alto with offices in Milan, Tokyo, Mumbai, Buenos Aires and Marseille.

Funding History

November 2011$500K
May 2012$0
January 2013$2.0M
May 2016$6.0M



Derek Adelman

VP Latam

Mauricio Maiola

Founder & CEO

Simon Yencken

VP Global Operations

Gabriele Favaro

Founder & CTO

Rajiv Sunkara

VP Europe

Mariano Tripiciano

Head of Operations, Japan

Hideaki Ueda


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