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Cresta Stock (CRES)
Cresta aims to strengthen customer service teams with generative and agentic AI. The company’s technology claims to provide intelligent automation to resolve issues faster and improve customer experience.
About Cresta Stock
Founded
2017
Headquarters
Palo Alto, CA, US
Total Funding
279M
Industries
Hardware, Software, Data and Analytics
Cresta aims make business more productive by using "Expertise AI" to help sales and service teams unlock their full potential. The company creates market-ready AI solutions that aim to transform sales and service productivity in weeks. Cresta claims to have driven hundreds of millions of dollars in incremental revenue for its clients and is backed by world-class investors including Andreessen Horowitz and Greylock Partners.
Cresta Press Mentions
Stay in the know about the latest news on Cresta
FranConnect Welcomes Adam Walton as Chief Customer Officer to Accelerate Customer Value and Growth
prnewswire • Oct 07, 2025
Cresta Launches Automated AI Agent Testing So Businesses Can Deploy AI Agents with Confidence
prnewswire • Sep 30, 2025
Cresta Launches Investment Vehicle to Support Sentinel Midstream’s Enercoast Platform Expansion
globallegalchronicle • Sep 25, 2025
Cresta Launches AI-Augmented Customer Experience for Email, Bringing Higher Performance and Real-Time Intelligence to Every Major Support Channel
prnewswire • Aug 13, 2025
Model minimalism: The new AI strategy saving companies millions
venturebeat • Jun 28, 2025
Cresta Management
Leadership team at Cresta
Co-founder & CEO
S. Zayd Enam
Co-Founder and Chairman
Sebastian Thrun
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Cresta Key Facts
- Funding History: In November 2024, Cresta closed a $125 million Series D funding round led by leading investors including World Innovation Lab, QIA, and Accenture, bringing total funding to over $270 million. This substantial capital supports accelerated development and adoption of its generative AI platform for contact centers, as well as expansion of sales and engineering talent globally—strengthening its competitive footing and innovation capabilities.
- Industry Recognition: Cresta continues to be recognized as an AI technology leader, being named a “Leader” and “a force to be reckoned with” in the June 2025 Forrester Wave for Conversation Intelligence for the Contact Center. This industry acclaim evidences Cresta's ongoing strength in delivering AI-powered solutions for both human and virtual agents, reinforcing its reputation among enterprise clients and partners.
- Global Expansion: The company has substantially expanded its global footprint and market reach in 2025 by opening new offices in APAC and EMEA, and deepening partnerships across verticals such as healthcare, including a strategic deployment for SCAN Health Plan’s member services. These moves boost operational scale and demonstrate Cresta’s platform adaptability, supporting growth in both new and existing markets.
- Regulatory and Legal Risk: A newly filed class action lawsuit, Galanter v. Cresta Intelligence Inc, targets Cresta over alleged violations of California privacy laws related to AI call monitoring and recording without sufficient consent. The suit—filed June 13, 2025—underscores rising regulatory and legal risk for providers of AI-driven customer engagement technologies, especially where all-party consent laws apply. An unfavorable outcome could lead to significant financial penalties and set regulatory precedent in AI oversight.Â
- Competitive Environment: Cresta is experiencing intensifying competition in the conversation intelligence and contact center AI sector, with strong alternatives from Parloa, Zelros, Reddy, Gong, Balto, Avoma, and others. Many rivals are aggressively deploying new generative AI features, analytics capabilities, and integrations, putting market share pressure on Cresta and threatening its product differentiation in both sales and customer support verticals.
- Macroeconomic Uncertainty: Ongoing macroeconomic uncertainty and widespread tech sector layoffs—including those driven by AI automation—may affect Cresta’s enterprise clients and pipeline health. Recent industry data indicates a surge in job cuts due to automation and economic pressures across 2025, which could depress customer budgets for new AI initiatives and prolong sales cycles for Cresta’s solutions.Â
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