Centro Stock
Centro's technology platform, Basis, is an advertising solution unifying programmatic buying, workflow automation and business intelligence.
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About Centro Stock
Investors
Funding History
| December 2010 | $22.5M |
|---|---|
| May 2015 | $30.0M |
Management
CEO & Founder
Shawn Riegsecker
COO
Leo Brubaker
CFO
Michael Bruns
Presideny
Tyler Kelly
President
Tyler Kelly
Sr. Vice President, Program Management
Joanna Vahlsing
Chief Marketing Officer
Katie Risch
Software Engineer
Tine Zekis
Director of Product Marketing
Maggie McCann
Director, Production Operations
Jeffery Smith
Press
adage - Nov, 17 2023
Meta’s AI restrictions on political ads draw industry skepticism and renew call for federal regulationcampaignsandelections - Nov, 17 2023
Conquesting At Scale With New CTV/OTT Offeringsmediapost - Nov, 17 2023
A Brief History Of Pre-Web3globenewswire - Nov, 9 2023
Basis Technologies and Jounce Media Automate Blocking of Ads on Low quality Websitesadage - Nov, 9 2023
Made for advertising sites—how a new tool aims to steer ad dollars away from the risky placementsmediapost - Nov, 7 2023
Basis Adds ACR Data From LG TVs For CTV Political Targetingmartech - Oct, 27 2023
New adtech partnership unlocks inventory for multicultural publicationsprnewswire - Oct, 26 2023
Direct Digital Holdings Partners with Basis Technologies on Buy- and Sell-Sideglobenewswire - Oct, 24 2023
Survey: Workplaces Get Better for Women, But Still Lag Best Workplaces™fortune - Oct, 24 2023
25 Best Small and Medium Workplaces for Womenfortune - Oct, 24 2023
Increased flexibility helps women at work, but workplace trust helps even morenexttv - Oct, 20 2023
Cadent Adds MX to Its Aperture Ad Platformmediapost - Oct, 20 2023
Google Quietly Tests 'Shop All Deals' Bannerdigiday - Oct, 16 2023
TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday salesmartechcube - Oct, 16 2023
Basis Technologies announced survey resultsmarketingdive - Oct, 13 2023
How Meta, TikTok ad-free tiers could impact advertiser budgetsdigitalsignagetoday - Oct, 12 2023
DOOH meets DSP: The relationship we all needstreetfightmag - Oct, 9 2023
Agencies Find New Ways to Measure Performance of Snapchat Adsdigiday - Oct, 9 2023
Pitch deck: How Pinterest is pitching itself to advertisers in 2023prnewswire - Sep, 28 2023
Dstillery Integrates its Cutting-Edge Targeting Solutions with Basis Technologiesdestinationcrm - Sep, 28 2023
Basis Technologies Integrates Snapchat Ad Management and Reportingglobenewswire - Sep, 21 2023
Basis Technologies Integrates Snapchat Ad Management and Reportingworklife - Sep, 19 2023
Audible, Sephora, SiriusXM, UM and Dotdash Meredith are among the 2023 WorkLife 50 winnersnews - Sep, 15 2023
Unicorns Are Thawing Out IPO Plansfortune - Sep, 12 2023
50 Best Workplaces in Advertising and Marketingadexchanger - Sep, 7 2023
Contextual Targeting And Stealing Audience Data Are Not The Same Thingdigiday - Sep, 7 2023
X’s brand safety efforts called into question (again) as MRC and TAG credentials hang in the balanceadvanced-television - Aug, 31 2023
Basis Technologies integrates with FreeWheelstreetfightmag - Aug, 31 2023
Basis Announces FreeWheel Partnership to Democratize CTV Advertisingnexttv - Aug, 24 2023
Basis Technologies Integrates Into FreeWheel To Access CTV Adsadweek - Aug, 22 2023
She Runs It Reveals Changing the Game Award Winnersmediapost - Aug, 8 2023
The Impact Of Xandr's Political Ad Ban: Mostly Symbolicnewdigitalage - Aug, 8 2023
Beyond the Hype, What Does CTV Hold for Marketers?martech - Jul, 27 2023
Round-up of this week’s AI-powered marketing technology releasesdigiday - Jul, 27 2023
Ad tech industry gears up to combat MFAsadweek - Jul, 27 2023
How GenAI Is Impacting Human Jobs Across the Ad Industrydigiday - Jul, 26 2023
Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right nowadvertisingweek - Jul, 14 2023
How Advertisers Can Use Automation to Lift Shrinking Ad Budgetsmartech - Jul, 14 2023
Basis announces integrations to boost digital out-of-home capabilitiesmediapost - Jul, 14 2023
Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcystreetfightmag - Jun, 27 2023
Basis Technologies’ TikTok Integration Gives Advertisers Real-Time Performance Datamediapost - Jun, 27 2023
Basis Automates TikTok Ads Performance Reportingdestinationcrm - Jun, 26 2023
Basis Technologies Launches Basis Connect+fortune - Jun, 26 2023
The 2023 Best Workplaces in Chicago make fairness a top prioritymediapost - Jun, 26 2023
Triton, Basis Deepen Integration To Support Ads Across Digital, Broadcast Radio Segmentsbusinesswire - Jun, 7 2023
Triton Audio Marketplace Expands Basis Technologies Partnership to Support Advertising Across Digital and Broadcast Radio Segmentsstreetfightmag - Apr, 28 2023
CTV Advertising Spending Holds Lessons for Brandsow - Apr, 28 2023
Basis Technologies and Peer39 Empower Marketers with Location-Based Contextual Advertisingmediapost - Apr, 26 2023
Basis, Peer39 Partner To Help Marketers Break The Addiction Of User IDsmediapost - Apr, 10 2023
LiveRamp, Basis Partner To Defeat Signal Loss In Ad Targetingmediapost - Mar, 24 2023
Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buysow - Mar, 24 2023
Basis Technologies Integrates with DrivenIQ to Provide Clients with Audience Data, Insight and Media Activation in Minutesmarketingbrew - Mar, 22 2023
Video ads remain king among political advertisersnexttv - Mar, 17 2023
Comscore Launches Division for Programmatic Targetingmarketingdive - Mar, 3 2023
Do Meta, Snap’s new AI bets signal a social media shift?videoweek - Mar, 2 2023
Brand Safety and Belt-Tightening Are Hitting Social Media Ad Revenuesdestinationcrm - Feb, 23 2023
Basis Technologies Attains SOC 2 Compliancesearchengineland - Feb, 22 2023
Ads for cannabis are now allowed on Twittermediapost - Feb, 22 2023
Basis Technologies Lays Off Employees As It Restructurescpomagazine - Feb, 17 2023
State of the Union: Biden Signals More Regulation Coming for Big Tech on Personal Data, Targeted Advertisingdestinationcrm - Jan, 27 2023
Basis Technologies Connects Programmatic Guaranteed Ad Buying with Vendor Directory and Negotiations Modulemarketingdive - Jan, 27 2023
What TikTok’s shifting US presence means for social mediamediapost - Jan, 24 2023
Basis Delivers On Programmatic Guarantee, Kreps Creative First To Useadage - Jan, 23 2023
Basis Technologies is getting creative with its Chicago headquarters and onboarding new recruitsmarketingdive - Jan, 19 2023
9 marketing trends to watch as 2023 tests transformation betscorp - Jan, 13 2023
How ad agencies can prevent quiet quittingstreetfightmag - Jan, 11 2023
The 3 C’s at the Foundation of Successful Agenciesdigiday - Jan, 11 2023
How the California Privacy Rights Act reshapes U.S. privacy compliance in 2023digiday - Jan, 9 2023
Who might become Twitter’s new CEO if Elon Musk actually steps down?thedrum - Jan, 9 2023
Industry leaders offer 2023 predictions: talent turmoil, data reckoning, web3 woesadexchanger - Jan, 9 2023
With Meta’s CPMs Rising, Consider Pinterest, TikTok And LinkedInmediapost - Jan, 9 2023
2023 Trends In Search Marketing And Performance From Your Peersbusinessinsider - Jan, 9 2023
Political advertisers are excited to return to Twitter as Elon Musk lifts the platform's 3-year-old ban on political adsdigiday - Dec, 9 2022
Whisper it: some advertisers still like Elon Musk’s Twittergizmodo - Dec, 3 2022
An iCloud Feature Is Enabling a $65 Million Scam, New Research Saysadweek - Dec, 3 2022
Study Estimates Up to Half of Digital Ad Spend Was Wasted Targeting Early Voters During the Midtermsadvanced-television - Nov, 19 2022
Basis Technologies reaches 93% of US householdsmartech - Nov, 17 2022
Many advertisers still using Twitter despite Musk’s chaoschicagobusiness - Nov, 4 2022
Give workers paid time off on Election Dayeconomist - Nov, 3 2022
Spending in America’s midterms is breaking recordscnbc - Nov, 2 2022
Facebook has lost political ad dollars since Apple crackdown and 2020 election falloutdestinationcrm - Nov, 1 2022
Basis Technologies Now Enables Cookieless Conversion Attributionadexchanger - Oct, 27 2022
The Big Story: Political Advertising Through The Midterm Electionsborrellassociates - Oct, 25 2022
Episode 83: Local Media Made ‘Every Mistake’ Over 2 Decades, But Here’s a Chance to Gain it All Backmediapost - Oct, 14 2022
Political Ads Through Programmatic Channels Streamline Approval Process For CTVadexchanger - Oct, 12 2022
Why Political Advertisers (Finally) Learned To Love CTVdestinationcrm - Oct, 12 2022
Basis Curates Beachfront, Magnite, and Xandr Inventory for Political Advertisersmediapost - Oct, 12 2022
Political Shops Say Shifting Platform Ad Policies Remain Their Top Concernvideoweek - Oct, 7 2022
The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Suedhollywoodreporter - Oct, 7 2022
With Ad-Tier Launches, Netflix and Disney+ Wade Further Into Big Data’s Streaming Hazardscampaignsandelections - Sep, 28 2022
3 Ways to Make Sure Your CTV Ads Hit the Mark Between Now and Election Dayinsiderintelligence - Sep, 27 2022
Political advertising is propping up a slow ad marketinsiderintelligence - Sep, 16 2022
Programmatic advertising and CTV are becoming forces in political advertising—but there’s a transparency problemnytimes - Sep, 15 2022
Political Campaigns Flood Streaming Video With Custom Voter Adsprotocol - Sep, 9 2022
Next up to cut the cord: Political campaignsfortune - Sep, 9 2022
50 Best Workplaces in Advertising and Marketingglobenewswire - Sep, 8 2022
Basis Technologies Offers Expanded Free Learning Programs for Digital Media Professionalsworklife - Sep, 2 2022
Summer Fridays inch past Labor Day, allowing more flexibilityadexchanger - Sep, 2 2022
Targeting Means More Than Just User IDsmediapost - Aug, 26 2022
Political Advertising: Social Media Loses Ground, While CTV Gainsadweek - Aug, 19 2022
Can Political Advertising Weather a Recession?adage - Aug, 11 2022
TikTok advertiser says Apple data rules make sales harder to trackcrainsnewyork - Aug, 4 2022
Companies cast aside toxic workplaces to keep employees amid Great Resignationpaleoadtech - Jul, 27 2022
44. Shawn Riegsecker – getting to the Basis Technologies of Centromartechseries - Jul, 16 2022
Basis Technologies Ranked No. 1 for Best Small and Medium Workplaces in Chicago in 2022 by Great Place to Work and Fortune Magazineprotocol - Jun, 30 2022
Overturning Roe could change how digital advertisers use location data. Can they regulate themselves?brand-innovators - Jun, 30 2022
Innovator Insights: Basis Technologies’ Tyler Kellybizjournals - Jun, 28 2022
Why Basis is letting its 1,000 employees try 'flex Fridays' this summeradexchanger - Jun, 28 2022
How One Indie Agency Is Using Automation To Avoid The Pain Of Manual Reportingbizjournals - Jun, 17 2022
Why Basis is letting its 1,000 employees try 'flex Fridays' this summerchicagotribune - Jun, 15 2022
Meta opens new Loop office after more than two years of pandemic delays. Is it already obsolete?mediapost - Jun, 15 2022
Online Advertising Braces For Rocky Roadmediapost - Jun, 14 2022
Basis Technologies Embraces Data Visualization, Automates Ad Reportingmartech - Jun, 10 2022
New solution promises improved data visualization to streamline campaign reportingdestinationcrm - Jun, 10 2022
Basis Technologies Launches Data Canvasthedrum - Jun, 10 2022
Experts debate what a Netflix acquisition of Roku could mean for the industryForbes - Nov, 7 2019
Chicago is Becoming a Marketing Technology LeaderBuilt in Chicago - Jul, 24 2015
Centro moves closer to becoming the one-stop-shop for digital media buyingTechCrunch - Jul, 23 2015
Centro Acquires Facebook Ad Startup GraphScienceChicago Tribune - May, 20 2015
Centro raises $30 million for acquisitions, software developmentEquityZen does not have an affiliation with, formal relationship with, or endorsement from any companies featured above. This profile is based on publicly available information and is intended to be informative in nature.
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