BrightRoll Stock
Video advertising platform
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About BrightRoll Stock
Brightroll was acquired by Yahoo! on November 11, 2014.
BrightRoll is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world’s largest brands, including more than 80 of the top 100 US advertisers and 18 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers.
Investors
Comerica Bank
Felicis Ventures
Wish, Scopely, Opendoor, Dollar Shave Club, Gusto, Coalition, Zipline, Plaid, Crusoe Energy Systems, Guild Education
Scale Venture Partners
Box, Motive, Forter, DataStax, Socure, Matillion, Demandbase, WalkMe, CircleCI, Viz
Trident Capital
Amprius, Sojern, Turn, AlienVault, Host Analytics, Jobvite, BrightRoll
True Ventures
Opendoor, Zymergen, Fitbit, Automattic, Handshake, InterVenn, Personal Capital, Madison Reed, Namely, 3D Robotics
Funding History
| August 2006 | $1.0M |
|---|---|
| August 2007 | $5.0M |
| February 2009 | $3.0M |
| February 2010 | $10.0M |
| November 2011 | $20.0M |
| June 2014 | $1.2M |
Management
CEO and Founder
Tom Sacerdoti
CFO
Ron Will
Board Member
Rob Theis
Press
MobileMarketing - May, 23 2014
Brightroll Extends Audience Targeting OfferingHuffington Post - Apr, 25 2014
BrightRoll's DoubleClick Google Enables YouTube Programmatic BuysRapid TV News - Apr, 24 2014
BrightRoll teams with BlueKai to offer mobile online video ad targetingEquityZen does not have an affiliation with, formal relationship with, or endorsement from any companies featured above. This profile is based on publicly available information and is intended to be informative in nature.
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