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Boomerang Commerce Stock

Boomerang’s technology platform empowers profitable growth through data driven merchandising decisions.

About Boomerang Commerce Stock

Boomerang Commerce enables omni-channel retailers to maximize revenue and margin growth while remaining competitive. Our SaaS based software rapidly analyzes, tests and deploys smart pricing strategies at scale for millions of products including private label. Led by veterans from Amazon, Adobe and McKinsey, Boomerang uses advanced machine learning and real-time data analytics to drive strategic pricing decisions. Top 100 omni-channel retailers such as Staples, OfficeDepot and web-only retailers such as Groupon Goods are using Boomerang today and realize $40M in incremental revenue and $9M in incremental margins for every $1B in revenue they run through our platform. Boomerang is named a Gartner Cool Vendor for Digital Commerce 2015 and one of the Top 50 Big Data companies in the world.

Funding History

July 2014$8.5M
January 2016$12.0M



Guru Hariharan

VP of Finance

Jaya Jaware


Guillaume Vives

VP Marketing

Gary Liu

Head of Engineering

Madhusudhan Rao


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