Blue Triangle Stock

Blue Triangle provides digital teams with a connected view of their web performance, marketing, and third-party tag analytics.

Sign up today and learn more about Blue Triangle Stock

Invest in or value your shares in one or many pre-IPO companies through an EquityZen investment vehicle.

About Blue Triangle Stock

Blue Triangle provides digital teams with a connected view of their marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities. With Blue Triangle, teams can track the experience of every web and mobile app visitor in real time and identify specific web performance, third-party tag, and purchase path issues measurably impacting revenue. This data empowers teams to improve and secure their digital experiences along the most critical areas of the customer journey. Blue Triangle is trusted by Fortune 500 companies including The Home Depot, Marriott, and Carnival Cruise Line, and was named a Gartner "Cool Vendor"​ in 2017. The company was founded in 2011 and is headquartered in Richmond, VA.

Funding History

January 2014$50K
August 2014$395K
December 2014$858K
January 2016$1.6M
December 2016$1.7M
June 2017$1.5M
November 2018$2.1M


Chief Executive Officer

Lance Ullom

Founder & CTO

Tim Grant

SVP, Global Sales

Dan Revellese

Vice President of IT Operations

Daniel Foss


Don Aoki

Director of Front End Engineering

Brian Groelinger

Global Sales Advisor

Jeff Kraatz

Sales/Marketing Analyst

Jeff Rooks

Co-Founder, Former CMO, and Sales Director

Lori Ezell

DevOps Engineer

Mark Heideman

Vice President of Worldwide Sales at Blue Triangle

Alan Harris

Board Observer

Dan Engel

Manager, Financial Operations

Vanessa Hamilton

Principle Engineer

Joel Aliff


Join 630,000+ Investors and Shareholders

On our trusted digital marketplace for private companies

EquityZen Recognized As: