STX Entertainment is a global, next-generation media company whose mission is to unlock the value of the direct connection stars have with their fans through the development, financing, production, marketing and distribution of film, television, VR, digital video, music and live entertainment content. It claims to be the industry leader in transforming beyond traditional platform-driven content to creating talent-driven enterprises. The company is led by businessman Robert Simonds and was co-founded by Bill McGlashan, managing partner of the global private investment firm TPG. Other investors include Hony Capital, a private equity firm in China; PCCW, Southeast Asia's largest Internet and cable services provider; Tencent Holdings, China's provider of online products and services; Liberty Global, the world’s largest distribution platform; Dominic Ng, Chairman of East West Bank; DNS Capital (representing the business interests of Gigi Pritzker and her immediate family); and Beau Wrigley, former Chairman and CEO of the Wm. Wrigley Jr. Company, among others. With these strategic relationships, the company claims that it is uniquely positioned to maximize the impact of content worldwide, with direct passage into the China market.
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