Rubric eMA provides a lead management engine to optimize channel lead flow. It integrates response and lead management to automatically capture and measure campaign responses from multiple customer touch points. The software performs lead mining, consisting of automatic lead scoring, qualification, assignment, routing, and feedback, to transform a higher percentage of raw inquiries into qualified leads and customers. It can be integrated with Sales Force Automation (SFA) and CRM systems, call centers, and contact managers.
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