Blue Apron: Path to IPO
With nearly $800 million in 2016 sales, Blue Apron (APRN) has emerged as the leader in the "meal-kit" category. Investors will pay close attention to APRN's large marketing spend ($145 million last year) and may also grow skeptical of the company's growth projections, on the heels of Amazon's acquisition of Whole Foods.
Blue Apron: Path to IPO

Calculations are based on shares outstanding. Explain

Companies analyzed in the Path to IPO are chosen on the basis of interest to the investing public and are not necessarily those in which transactions have been completed on the EquityZen platform. An investment through EquityZen is not an investment in a primary funding round; accordingly it is unlikely that an investment through EquityZen will perform similarly to the primary funding rounds highlighted in the Path to IPO. Most private companies are not successful enough to have an IPO, and many successful private companies may elect to not have an IPO. Investing in a private company through EquityZen may result in a partial or complete loss of your investment.

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