PlayUp Stock

PlayUp is a next generation online betting entertainment and technology group.

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About PlayUp Stock

PlayUp is an online-only Sports Betting and Fantasy Sports Company that owns its own proprietary wagering and fantasy platform and operates its in-house risk and trading team. The PlayUp Group offers legal products in Australia, New Zealand, India and the USA. It has many differentiating products such as Horseracing Products (fixed and pari mutual odds), eSports Betting and Fantasy on Horseracing and even eSports. They company serves as a one-stop-shop for sports fans.

Funding History

February 2018$15.0M
September 2020$25.0M
February 2021$12.5M
January 2022$48.0M


Founder & CEO (Global)

Daniel Simic

Chief Commercial Officer (Global)

Prashant Arora

Chief Legal Officer (Global)

Ashley Kerr

Chief Technology Officer (Global)

Michael Costa

Chief Development Officer (Global)

Magdalena Rudzka

Managing Director (AU)

Paul Jeronimo

Chairman (US)

Dennis Drazin

Customer Service Agent

Natalie Woh

Senior Marketing Manager (AU)

Erik Harris

Client Manager (US)

Colin Murphy

Greyhound Manager

Shane Hume

Racing Senior Trader (AU)

Donald Elliott

Customer Service Agent

Samira Singh

Customer Service Agent

Darryl Haggarty

Draftstars Operations Specialist (AU)

Luke Mathyssen

Finance Manager (AU)

Olesya Gracheva

Senior Trader (AU)

Joseph McFadyen

Customer Service Agent (AU)

Venaska Cheliah

Customer Service Agent (AU)

Nicholas Franklin


Nicholas Wasiliev

Sports Trader (AU)

Nathaniel Manning

Client Manager

Craig Smith

Senior Backend Developer

Jack Cheng

Backend Developer (Global)

Kevin Pascua

Graphic Designer (AU)

Vatsal Purohit

Client Manager (AU)

Craig Hedditch

Affiliate Manager (AU)

Peter Arena

Racing Manager (AU)

Christopher Gregory

Head of Video (AU)

Timothy Miller

Regulatory Affairs Manager (AU)

Dwayne Pudman

Senior Backend Developer (Global)

Steven White

Project Director (Global)

Andrew Parramore

Sports Fantasy Administrator (AU)

Jack Holmes

Racing/Sporting Trader (AU)

Andrew Cook

Customer Service Agent (AU)

Brittany Baker

Senior Backend Developer (Global)

Timothy Groeneveld

Sports Manager (AU)

Mark Cridland

Trader (AU)

Matthew Smith

Legal Counsel (AU)

Thomas Mangan

Senior Business Analyst (AU)

Hao Ni

Assistant Accountant (AU)

Aneta Miciniak

Media Sales Director (AU)

Mitchell Daniel

Assistant Accountant

Aakash Thakur

Accountant (AU)

Anastasia Vass

Frontend Developer (Global)

Renato Stretti

Senior Trader (AU)

Shane Merrotsy

Content Producer (AU)

Paul Suttor

Chief Financial Officer (Global)

Glenn MacPherson

Frontend Developer (Global)

Kun-Xing Lin

Rugby Editor (AU)

Christy Doran

Customer Service Agent

Keyarnah Crosthwaite

Software Delivery Manager (Global)

Seema Abrol

Head of Wagering (Global)

James Waddell

Engineering Manager (Global)

Liangliang Zhang

Operations Manager (AU)

Emmett O'Donnell

Backend Developer (Global)

Leonardo Dela Cruz


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