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Slack is pursuing an unconventional route to the public markets through its direct listing. The workplace collaboration company is also publicly debuting at a time when tech IPOs have been a hit or a miss, and profitability questions are at the forefront of investors' minds. By pursuing a direct listing, Slack is forgoing the assistance of an underwriter in helping sell its shares, hoping that its name brand will garner sufficient demand in the public markets. Moreover, Slack's direct listing will be without traditional market stabilization tactics, which may add to Slack's trading volatility in the days after its debut on the NYSE.
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