True Fit Stock
Footwear and Apparel Discovery Platform
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About True Fit Stock
True Fit is a footwear and apparel discovery platform offering solutions for both shoppers and retailers. Shoppers can use True Fit to receive personalized fit ratings and size recommendations for retailers and brands. Retailers can use True Fit to curate personalized collections for individual consumers and receive data insights for marketing, merchandising, and product development. True Fit claims its platform is driven by the apparel and footwear industry's largest dataset, the "Fashion Genome." True Fit claims to be used by over 89 million active users and works with retailers including Macy’s, Bloomingdales, J. Crew, Madewell, Asics, Gap, Banana Republic, Old Navy, Athleta, Land’s End, Kate Spade, Under Armour, Boden, Eddie Bauer, Pac Sun, UGG, Ralph Lauren, and Carhartt.
True Fit was founded in 2010 and is headquartered in Boston, MA. Notable investors include Founder Collective, Georgian Partners, Signal Peak Ventures, Jump Capital, and Intel Capital.
Investors
Georgian Partners
Welltok, Armis Security, Tealium, WorkFusion, DISCO, True Fit, Ritual, Reonomy, Signpost, FreshBooks
Jump Capital
Bitpanda, Degreed, M1 Finance, True Fit, Rescale, Fast Radius, Arrive
Funding History
April 2011 | $2.5M |
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July 2011 | $4.4M |
June 2014 | $14.6M |
June 2014 | $10.6M |
July 2016 | $25.0M |
January 2018 | $55.0M |
December 2021 | $15.0M |
December 2021 | $30.0M |
Management
Chief Executive Officer
William Adler
Chief Technology Officer
Raj Chandrasekaran
Press
linkedin - Apr, 10 2024
True Fit on LinkedIn: #theforemost50 #d2cretailtechinnovationhub - Feb, 10 2024
Lucy & Yak partners with True Fit to bring AI fit recommendations to online shoppers — Retail Technology Innovation Hubprnewswire - Aug, 17 2023
True Fit Partners with Shopify to make AI Fit Personalization Available to Merchants of all Sizesprnewswire - Mar, 13 2023
Former Bazaarvoice and Snap Inc. exec, Rob Weaver, joins True Fit as CRO; MD EMEA Sarah Curran MBE, promoted to Global CMOdlvr - Nov, 22 2022
True Fit co-founder launches new fashion marketplace Shoptrue