Robinhood is a brokerage application that democratizes access to the financial markets by providing a new way to invest in the stock market. Robinhood started with the idea that a technology-driven brokerage could operate with significantly less overhead. As such, the company sought to eliminate the costs that make other brokerages costly — hundreds of storefront locations and manual account management. The Robinhood platform enables its customers to buy and sell U.S. stocks, ETFs, options, and cryptocurrencies with zero commission right from their mobile devices. The trading platform also aims to make people comfortable storing money and trading stocks using its application. Founded in 2013, Robinhood is an SEC registered broker-dealer and member of FINRA and SIPC.
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