Founded in 2010 by former Google employees Dan Siroker and Pete Koomen, Optimizely creates customer experience optimization software for companies, allowing businesses to drive up the value of their digital products, commerce and campaigns through its experimentation software platform. Companies can quickly adjust their websites and test the changes to see if they are successful. The Optimizely platform visualizes this data and assists the company to determine whether the change was successful or not. Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital. Optimizely’s customer list includes eBay, FOX, IBM, and The New York Times.
*Based on Preferred Stock Price, Optimizely does not have a stock symbol since it is currently private and is yet to have an IPO.
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