Optimizely creates customer experience optimization software for companies, seeking to allow businesses to drive up the value of their digital products, commerce and campaigns through its experimentation software platform. Companies can quickly adjust their websites and test the changes to see if they are successful. The Optimizely platform visualizes this data and assists the company to determine whether the change was successful or not. Optimizely aims to enable product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital. Optimizely’s customer list includes The New York Times Company, Microsoft, zendesk, weightwatchers, and OpenTable.
Optimizely was founded in 2010 by former Google employees Dan Siroker and Pete Koomen.
Overview of Optimizely:
*Based on Preferred Stock Price, Optimizely does not have a stock symbol since it is currently private and is yet to have an IPO.
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