Motif Investing Inc. is a privately-held, venture capital backed personalized investing company. Motif allows retail investors to focus on theme-based investment trends (or motifs), such as clean energy, utilities, biotechnology, etc. Motif lets customers select themes that they want to invest in, and will then invest the client funds into a basket of stocks and ETFs that will capitalize on the theme.
The company, based in Silicon Valley, is aiming to change the face of online investing through an innovative, transparent social platform that allows individuals and investment advisors to invest in stock and bond portfolios built around everyday ideas and broad economic trends -- and even create brand-new motifs from scratch. Motif is a registered broker-dealer and a member of SIPC. The company's investors include Foundation Capital, Goldman Sachs, Ignition Partners and Norwest Venture Partners. Board members include former SEC Chairman Arthur Levitt and former Wall Street executive Sallie Krawcheck.
A motif is a basket of up to 30 stocks or ETFs intelligently weighted to reflect an investment theme, market insight or innovative trend. Investors can choose from professionally built motifs or design their own. Then buy that motif in just one click for $9.95:
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