LendUp’s mission is to provide anyone with a path to better financial health. LendUp builds technology, credit products and educational experiences for Americans who currently have limited options within the traditional banking system because of low credit scores and income volatility. All of their technology is built in-house and currently offer several types of credit products, including loans and credit cards. They embed education into their products, and where available, credit building opportunities, to help borrowers improve their long-term financial health and break out of debt cycles. The company was founded by two step-brothers, CEO Sasha Orloff and CTO Jake Rosenberg. Sasha has worked at Citi, World Bank and Grameen Bank. Jake was a platform CTO at Zynga at 29 and began working at Yahoo! at age 16, as employee #80.
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