LendUp builds technology to expand access and choice among the customers banks and credit unions decline.
Their first product is a socially responsible alternative to payday loans called The LendUp Ladder (TM). The LendUp Ladder(TM) changes the dynamics of the small dollar loan: rather than being a dangerous first step into a cycle of debt, it becomes an opportunity to learn good financial behavior and to build credit through education, gamification and a transparent fee structure.
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