JustFab Inc. is an e-commerce fashion start-up with a portfolio of brands including JustFab, ShoeDazzle, FabKids, and Fabletics. The company operates as a subscription service, with users paying a monthly fee for membership. Users fill out a short survey detailing their tastes, and each month is given access to a personalized collection of clothing at special pricing. The user can either purchase a select quantity of the personalized offering, or choose to "Skip the Month". Should the user elect to skip the month, the user is not charged for the months membership.
The firm is able to offer it's competitive pricing through connections and partnerships with designers and manufacturers. The company streamlines the distribution process typically taken by typical retailers, reducing costs of acquiring the product. JustFab was founded in 2010 by Don Ressler and Adam Goldenberg, and fashion icon Kimora Lee Simmons came on as President in 2011. The company has raised over $254 million in fundraising since their founding, most recently in August 2014 at a valuation in excess of $1 billion. As of the time of valuation, JustFab was on pace for $400 million in 2014 revenue, with expectations for $500 million in 2015 revenues. Recent funding is said to be used to finance international expansion of the young Fabletics line and to strengthen current offerings within the original JustFab service.
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