iQiyi is a Chinese ad-supported television and movie portal providing fully-licensed, high-definition, professionally produced content. iQiyi launched a large copyright procurement plan to create a comprehensive copyright content database covering movies, TV dramas, variety shows, documentaries, animation and travel, and other content. The company also enables brands to maximize their ROI with the SWS (Search-Watch-Share) model. Launched on April 22, 2010, as Qiyi, the company received investment funds from Baidu and Providence Equity Partners. On November 26, 2011, Qiyi announced its rebranding with the iQiyi brand name and a new logo. As of August 2012, iQiyi had over 370 million PC users, with a total monthly time spent of over 1,374 million hours, along with 90 million activated mobile users. iQiyi's major competitors include Youku.com, Tudou.com, and PPTV.
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