Impossible Foods, Inc. develops meats from plants. According to the company, it observes animal products at the molecular level, and selects specific proteins and nutrients from greens, seeds, and grains to recreate meats and dairy products. The company's first product is the Impossible Burger, which is made from ingredients including wheat protein, coconut oil, potato protein, and heme. In January 2019, the company unveiled the Impossible Burger 2.0, which swaps out whey protein for soy protein. Heme is a protein found in animal muscle and is, according to the company, responsible for the characteristics of taste and aroma of meat. Impossible Foods makes heme from plants. Currently, the Impossible Burger is not available online or in stores, but can be found in thousands of restaurants in the U.S. and Hong Kong.
The company was incorporated in 2011 and is based in Redwood City, California. Notable investors in Impossible Foods include Temasek, Bill Gates, GV, Khosla Ventures and Li Ka-shing.
For a comparison between Impossible Foods and its competitor Beyond Meat, please see here.
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