Impossible Foods, Inc. develops plant-based substitutes for meat and dairy products. According to the company, it observes animal products at the molecular level, and selects specific proteins and nutrients from greens, seeds, and grains to recreate meats and dairy products. The company's first product is the Impossible Burger, which is made from ingredients including plant-based protein, coconut oil, and heme, among other ingredients. In January 2019, the company unveiled the Impossible Burger 2.0, which swaps out whey protein for soy protein. Heme is a protein found in animal muscle and is, according to the company, responsible for the characteristic taste and aroma of meat. Impossible Foods makes heme from plants. Currently, the Impossible Burger is not available online but can be found in over 17,000 restaurants in the U.S., Hong Kong, Macau, and Singapore.
As of October 2019, the Impossible Burger is available in grocery stores nationwide, becoming the No. 1 item sold at Gelson's in California. The company has also struck agreements with Burger King to sell the Impossible Whooper and has been selling its products through White Castle since 2018.
The company was incorporated in 2011 and is based in Redwood City, California. Notable investors in Impossible Foods include Temasek, Bill Gates, GV, Khosla Ventures and Li Ka-shing.
*Based on Preferred Stock Price, Impossible Foods does not have a stock symbol since it is currently private and is yet to have an IPO.
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