IFTTT stands for "if this, then that," which refers to the logic used to connect apps via IFTTT's free service. The company aims to help users connect all of their different apps and devices. IFTTT is both a website and a mobile app which launched in 2010 with the following slogan: "Put the Internet to work for you." Currently, with IFTTT, users can connect some of their "services" together so that tasks are automatically completed. There are numerous ways to connect all of these services - and the resulting combinations are called "Applets." According to IFTTT, Applets essentially automate workflow, whether it's managing smart home devices or apps or websites. For instance, if a user owns the Philips Hue smart lighting system, they could use IFTTT to automatically turn on a light every time they are tagged in a Facebook photo. In another example, a user could use IFTTT to automatically email readers when they comment on that user's WordPress blog.
IFTTT works with over 600 apps, services, and devices including Facebook, Twitter, Philips Hue, Dropbox, Google, Nest, Fitbit, BMW, and Slack, with Applets. Applets bring these services together to create new experiences,which the company says can include anything from automating simple tasks to transforming how someone interacts with and controls their home. IFTTT focuses on making services intuitive and accessible to everyone.
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