IFTTT stands for "if this, then that," which refers to the logic used to connect apps via IFTTT's free service. IFTTT allows users to get their apps and devices to "talk" to each other.
IFTTT's service can be used through their website and mobile app. IFTTT brings services, like Facebook, Twitter, Dropbox, among others, together into "Applets," which are specific things that can happen when a user connects services. Normally, these services can't do these things on their own. Much like its name, IFTTT uses a "if this, then that" logic, meaning an Applet would have one trigger and one action - if this happens, then that happens. According to IFTTT, Applets essentially automate workflow, whether it's managing smart home devices or apps or websites. One example is having a Philiphs Hue smart light turn on outdoor lighting when Dominos delivers pizza.
IFTTT works with over 600 apps, services, and devices including Facebook, Twitter, Philips Hue, Dropbox, Google, Nest, Fitbit, BMW, and Slack, with Applets. Applets bring these services together to create new experiences,which the company says can include anything from automating simple tasks to transforming how someone interacts with and controls their home. IFTTT focuses on making services intuitive and accessible to everyone.
*Based on Preferred Stock Price, IFTTT does not have a stock symbol since it is currently private and is yet to have an IPO.
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