IEX is an equity trading venue seeded by a consortium of buy-side investors, including mutual funds, hedge funds, and family offices. IEX focuses on investor protection and performance by creating a market that aims to maximize shares traded at the best available price, decrease information leakage, eliminate informational disadvantages and persistent inefficiencies, and promote an opportunity for natural interest to interact without unnecessary intermediation. IEX is dedicated to offering fair access to a balanced marketplace, and delivering a defined and objective experience in support of just and equitable principles of trade. IEX operates a fair-access platform for any qualified broker dealer, and was built on the principle of investor protection, delivered through its proprietary anti-colocation architecture and simplified pricing and rule set. IEX was featured in the best-selling book, Flash Boys, written by Michael Lewis.
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