eHarmony Stock

Arguably one of the first Web 2.0 sites because of its focus on connecting its users, eHarmony, an online relationship website, matches users together using a rigorous 250+ item questionnaire. It is popular and successful with well over 20 million registered users. On average, 542 people marry every day in the U.S. as a result of being matched on eHarmony, or 4.8% of new marriages (Harris, 2010). eHarmony's matching system determines members' compatibility with others based on their values, character, intellect, humor, religious/spiritual beliefs and many other dimensions. In all, it analyzes 29 dimensions of compatibility and synthesizes matches using an algorithm built on 35 years of clinical research.