Dia&Co sells clothing and accessories to women who wear plus-sized apparel via a try-on-at-home model. Customers take an online survey to explain their tastes and then are shipped a five-item box of clothing and accessories. They buy the pieces they like and ship the rest back for free. Each box comes with a $20 styling fee that can be used as a credit toward a purchase of an item in the box. If a customer buys every item in a box, they receive a 25 percent discount.
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