From the Company: "Credit Karma offers a new way to track your credit score and a unique way to benefit from it. For the first time you can get a truly free credit score with no hidden costs or obligations. Based on your score, you gain access to exclusive offers from companies that value your creditworthiness.
The premise of consumer Credit Scoring is that people with good credit pay their bills on time, are less likely to go into collections, and tend to waste fewer company resources overall. These factors translate to higher profitability for that company and make that customer more desirable.
The principle of Karma is common to many beliefs. The general idea is that any action a person takes either positive or negative, will have an inevitable equal effect in the future. Your credit score is kind of an expression of this concept; an index of your credit history: your Credit Karma. Credit Karma embodies the best parts of these two disparate yet similar concepts to help people stay aware of their Credit Score and gain access to exclusive deals at the same time."
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