Based in Santa Monica, Beautycounter, a disruptive beauty brand, launched in 2013 by founder and CEO Gregg Renfrew. Beautycounter, a B Corporation, develops and sells highly effective skin care, body and hair products, and cosmetics that are safe for consumers. The Company’s products are carefully formulated with high safety standards excluding more than 1,500 harmful ingredients linked to cancer, hormone disruption, reproductive toxicity, skin irritation, cumulative exposure risk and other hazards.
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