Airtable is bringing the database out of the realm of power users and into the mainstream, creating a new type of flexible but sophisticated productivity tool that anyone can use. When simple todo lists don’t cut it and spreadsheets get ugly, Airtable gives end users the ability to create (and share) their own workflows for everything from managing an editorial calendar to planning a major event. In a world increasingly filled with inflexible, push-button apps that trade human creativity and expression for simplicity at all costs, we instead take inspiration from humanists in the history of computing, such as JCR Licklider and Alan Kay ( http://bit.ly/1q31eLL ). More on Airtable: Airtable user stories: https://airtable.news/tagged/stories Making and Breaking the Grid, a peek into Airtable's design philosophy: http://bit.ly/1rlSktM Simple vs Elegant Software, a talk by Airtable cofounder Andrew Ofstad: https://www.youtube.com/watch?v=UKotko1nAbU
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