AdRoll is an advertising and retargeting platform aimed at helping businesses and marketers deliver marketing campaigns across websites that their customers may frequent. In February 2018, AdRoll announced that it would be restructuring by launching a new division solely focused on B2B marketers called RollWorks, which helps B2B marketers identify potential clients, reach the correct people within those targeted accounts, and develop a relationship with prospective clients. AdRoll remains a B2C platform for marketers and aims to help attract and convert customers and measure marketing impact.
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