Sell your Barstool Sports shares and get liquid today

EquityZen helps Barstool shareholders get liquidity for their private company stock.

Your net worth shouldn’t just be on paper

Selling your equity used to be tough, but with EquityZen, getting cash for your private shares is simple — no mountains of paperwork.

Whether you’re an employee of a startup looking to diversify your portfolio or an angel investor seeking liquidity from an early investment, EquityZen can help you get the liquidity you deserve.

EquityZen helps you sell your Barstool shares to fund life’s biggest expenses: a new home, student loans, an engagement ring or even your dream car. 

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EquityZen's Take: Barstool Sports

Barstool is now the sixth-most popular podcast publisher in the U.S. ahead of juggernauts such as ESPN and NBC News. With a reach that most media companies would die for, Barstool sees more than 66 million monthly unique users with 46% of them in the coveted 18-34 age demographic. Barstool counts nearly 2 million followers on Twitter and more than 7 million followers on Instagram among its “Stoolies.”

In 2016, Portnoy sold 51% of Barstool to The Chernin Group “for about $10 million.” A couple years later in 2018, Chernin invested another $15 million in Barstool, reportedly valuing the company at $100 million. The Chernin Group’s CEO Peter Chernin, who is on the board of American Express and was previously on the boards of Twitter, Pandora, DirecTV and E-Trade, liked what he saw. Other notable companies he has invested in include Cameo, The PLL, The Athletic and most recently, Food52.

So where does Barstool go from here? Like any valuable media property, Portnoy and Chernin will likely want to cash out, given the right price. But who would be interested in acquiring them and how much would it cost?

Recently, we got a taste of who the most likely acquirer would be, when news broke saying Barstool was in “advanced stages” to sell the company to a gambling operator. If it’s a gambling operator, there’s two likely companies that would be interested in Barstool. Paddy Power Betfair, which acquired FanDuel for $465 million, is one likely suitor. The other likely suitor could be DraftKings, which tried to merge with FanDuel but was blocked by the FTC because the combined company would’ve held 90% market share.

That leaves one question. What would it cost to acquire Barstool? Bleacher Report sold for between $175 million and $200 million on $40 million in revenues. Cheddar sold for $200 million while it was on pace for $50 million in revenues. Refinery29, which is said to have $100 million in revenue, just got acquired for around $400 million. Having a hot media property does not automatically equate to a big payday though, as BuzzFeed and Vice found out.

How do I sell my Barstool shares?


Sign up and verify your Barstool shares

Create an account and take a quick survey about your holdings. This information is crucial to our process. From there, we will perform initial due diligence, begin a valuation analysis, and determine whether the company is a fit for our platform.


Generate investor interest

We will list the offering to gauge interest from our investor base and report back to you. This process typically takes two weeks, and the offering will be featured on our website and in our weekly investor newsletter during such time.


Complete your transaction

If there’s enough investor demand, we will work with the company to complete the transaction. Your sales proceeds will hit your account in 2-3 weeks from the completed transaction and voilà, your liquid!

Hear From Our Clients

Specific customer experiences are not representative of all customer experiences and are no guarantee of future returns or success.

“Through EquityZen, I got cash for my private stock, at both a better price and larger volume than the company itself offered through SecondMarket. The whole process was very straightforward and efficient.”

—Lucas, ex-employee, billion-dollar company

“It was great doing business with you guys. You are much better than your competitors who I was dealing with! 10 million times!”

—SS, shareholder in multi-billion-dollar company

EquityZen helps you sell your Barstool stock


Diversify your portfolio

If your net worth is tied up in employee equity, then join more than 20,000 shareholders who have accessed liquidity via our marketplace and diversify your net worth.


Hit life’s milestones on your own timeline

Buy a home, start a family or pay for your child’s tuition. You shouldn’t have to put your life on hold. Companies operate on a different timeline and are taking longer to go public.


Guided transactions

Our platform guides you through the complex process of transferring equity ownership and keeps you updated on the progress of your sale. Execute and manage all your transfer documents easily on EquityZen.

List Your Bartstool Shares on EquityZen Today

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