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Net Revenue

Net revenue is not the same as gross revenue. It accounts for certain price reductions, price adjustments and refunds. It's important to always consult GAAP and IASBaccounting rules and industry standards to determine what specific types of discounts are appropriate here; some are more appropriately recorded as marketing expenses. Net revenue generally does not account for the cost of goods sold, general and administrative expenses or other costs (those are typically incorporated in the operating income calculation). Net revenue is generally intended to be a measure of the "real top line" rather than the bottom line.

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