EquityZen Knowledge Center

EquityZen has curated this list of quality resources for secondary investors, shareholders and company representatives.
Have additional questions? We'd love to hear from you.

Private Market Insights: What's the Typical Profile of a Private Market Investor?

cryptocurrenciesinvestor surveypre-IPO investingreal estateangel investingprivate investments
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Asa Lieberman   August 16, 2018

At EquityZen, our mission statement is simple: Private Markets for the Public. We want to help private shareholders get liquidity and provide a platform for suitable investors to access pre-IPO investment opportunities. This endeavor started in 2013, and we have stayed true to that cause every day since, constantly iterating on our platform and our offerings to bring our users the best experience possible. As we have grown, both on the platform (we recently crossed 5,000+ closed investments!) and in headcount (we recently just moved to a bigger office to better suit our rapidly growing team!), we have been able to collect some unique data: pricing and valuation information for private companies, as well as insight into the sales and investment processes for private shareholders and investors alike. We often use this data internally to draw powerful insights, allowing us to glean a unique understanding of the private investment marketplace that allows us to continue to bring you the best product we can.

Earlier this year, we wanted to gain more insight into the investment background of our users in order to help tailor the investment experience for each individual that is a member of our community.  We rolled out a new survey entitled the “Investor Profile Questionnaire,” a quick set of five questions targeted to investors to give us their thoughts on the private investment landscape.




In all, there were nearly 3,000 responses over the brief period since we have made this questionnaire available to our clients. The number of respondents surpassed our expectations and we are grateful to each and every one of you who answered and continue to engage with our platform. In turn, we’d like to present some findings from the aforementioned survey, to give you all a deeper understanding of your fellow EquityZenners, and to draw broader conclusions about sentiment towards the private investment space.

Key takeaways from the Investor Profile Questionnaire:

  • A majority of the investors polled view pre-IPO investing as a way to get a piece of products and/or platforms that they believe in and to financially benefit from the success of these products.
  • 40% of those polled said they had no experience making a private investment. For those that had made a private investment before, an overwhelming number fell into either the “Angel Investment” or “Real Estate” categories.
  • A small, but still relevant number of users listed cryptocurrencies, furthering the debate as to how the digital assets should factor into portfolio allocation and their image as “private investments."

People invest in what they believe in

It’s an old adage, but, as is the case with most sayings that never shake themselves from public discourse, it holds true still today: invest in what you know. This is often the first piece of advice given to aspiring investors. If you use a product, if you enjoy that product, and if you find yourself becoming an advocate for the product, then it follows that a) there are likely others—perhaps many—who feel the same, and b) you should rather try and financially benefit from that product than from a random stock ticker pitched on metrics and business models you’re not as familiar with.





From those surveyed, 55% said that pre-IPO investing allows them to gain access to products that they know and love and want to financially benefit from as they (hopefully) continue along their positive trajectory. One-third of respondents view private investments as either a core portion of their portfolio or something they do when their primary portfolio is generating positive returns. This follows intuition given these investments require a higher risk tolerance and have generally longer investment periods. We’re thrilled to see so many of you considering private investments a core allocation, and we will continue to provide access to the private companies that you know and love and enjoy.

Private markets are no longer so “private” to the everyday investor

It seems like decades ago, but it was only in the early part of this decade that Facebook hit the public markets. Some of you may remember that the lead up to that IPO involved quite the private market kerfuffle. Since that time, however, more capital has entered into the pre-IPO space, including recent funding rounds that give credence to and show further expansion of this market.





But the private markets don’t begin and end with pre-IPO securities. This space includes everything from Angel Investing to Real Estate to Hedge Funds and other private investment funds. As such, it’s not too surprising that a greater majority (60%) of respondents have made some form of private investment previously. This reinforces the proliferation of knowledge and exposure to these different investment opportunities that new technologies and regulations have brought forth to the public. To the 40% who had never made a private investment before, thank you for choosing EquityZen to explore a new asset class, and for pushing along the future where we can truly bring private markets to the public.

Cryptocurrencies and the private markets

At this point, the public discourse around cryptocurrencies feels fatigued and ambivalent, something we do because it still really did make that run back at the end of 2017, but has since gone quiet (more or less). A non-trivial number of respondents wrote in to tell us that they had made a private investment before and that that investment was in… crypto! Which bears the question: where do cryptocurrencies fit into the basket of “private investments” and should they be a part of your portfolio? To the latter question, we make no claims to give investment advice and you should always do the necessary research before putting your money into anything. To the former, though, by and large, this thing is not going away.

Cryptocurrencies—and, really, the technology that is the backbone by which they relate to, blockchain tech—will likely continue to stick around. And while the initial rush was predominantly hype and bubble and the like, behind the scenes major players—re: bulge banks—may be gearing up to pour serious capital into this space. Regardless of our feelings one way or the other, cryptocurrencies are a digital asset that will likely be here for the considerable time being.

To read up on all things private markets, equity, and more, check out other pieces in our Blog or peruse our sleek Knowledge Center where our research team crafts reports just for you!


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Running with the Bulls: Private Market Sentiment Update

cryptocurrenciesprivate market sentimentiposcryptosbitcoinspotify ipo
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Asa Lieberman   June 21, 2018

In a constantly-evolving tech landscape that can move at an exhaustingly tireless pace, the year 2018 has already brought us ever-growing funding rounds, new financial regulatory rulings delineating what is and what is not a security, and a sudden interest in *checks notes* scooters. We've also digested headlines of trade wars and geopolitical turmoil with varying effects on the public market. But how does all of this factor into the psyche of the private market investor?

Source: EquityZen
Past performance is not indicative of future results.  It is not possible to invest directly in an index.

Luckily, there's a great resource to help answer this question: EquityZen's Market Sentiment Index (EZMSI). In this article, we'll take a dive into what the EZMSI actually is, how to read it, and what it tells us about sentiment in our current climate. Though this is just a snapshot, be sure to sign up for our platform to access the live version of the EZMSI and get real-time updates on private market sentiment!

What is the EZMSI and what does it say about the here and now?

The EquityZen Market Sentiment Index is a chart intended to measure and communicate the attitudes of market participants (that is, buyers' and sellers') towards the current state of the private market. It is important to remember that—as with public markets—market sentiment measures are not always based on fundamentals. This tool serves more so as a general barometer of the bearishness or bullishness of participants in the market. The index itself is a relative measure during a given period of time, which in this case is the last two years. In other words, the most bullish point over those 24 months will be indicated by a score of 100.0 and the most bearish point a score of 0.0.

Our most recent calculation was for the month of May 2018, which came in at 75.1, a generally bullish figure. Compare that score to just a year ago and we're at roughly 5x the bullishness of May 2017. In fact, we can see that we've experienced quite a run of bullish fervor beginning at the start of 2017, with absolute zero coming in March 2017, reaching a peak in December 2017, and then cooling ever so slightly throughout 2018. Looking over a trailing two year period allows us to view trends with greater context, providing perspective when assessing overall sentiment, rather than simply focusing on a passing run or scare.

How did we get here?

Bullish attitudes in 2017-2018 should come as no surprise to the engaged investor. Better yet, it shouldn't raise an eyebrow for anyone who has flipped on CNBC, scrolled through the Wall Street Journal, or stumbled into the questionably-entertaining void that is Finance Twitter. Why? Well, the public markets have been absolutely on fire ever since the Great Recession fully bottomed-out in 2009.


Source: Yahoo! Finance
Past performance is not indicative of future results.  It is not possible to invest directly in an index.

The chart above shows the Dow, NASDAQ, and S&P 500 index prices for the last decade. Up and to the right, as they say. The interesting piece here for the private markets is that we can potentially see two forces at work: 1) this historic public market run has been so lucrative for some that they are comfortable increasing their allocation to alternative assets associated with a larger risk appetite (such as pre-IPO, private market tech stocks), or 2) people are aware that bull runs—no matter how strong our pointed appeals to the contrary—cannot extend indefinitely, and so in advance of a market slowing or downturn, investors want to diversify their portfolios in an effort to mitigate the risk that overexposure to the public markets creates. While not a perfect correlation by any means, public market bullishness usually generates overall bullishness towards the activity of investing on the whole.

Any private market factors at work here?

In case you're just waking out of a six-month slumber, 2018 has already been crowned the "return of the IPO." Household names like Spotify, DocuSign, and Dropbox have all hit the public market to mass fanfare, driving the public discourse around private markets and scoring large returns for investors along the way. The fun doesn't stop there: well-known tech players GitHub and Glassdoor, among others, have gone the route of corporate acquisition to achieve an exit. With recent filers in Domo and Bloom Energy (not to mention Adyen's recent eye-popping IPO), 2018 shows no signs of slowing down any time soon. To find out which companies are on our exits radar for the second half of the year, check out our 2018 IPO Outlook here.

Of course, we'd be remiss not to note that companies are simply staying private longer. Particularly with the advent of megafunds like Softbank that can flood large private companies with multi-hundred million dollar funding rounds, more and more pre-IPO private companies are choosing this source as a favorable alternative to opening their operations and books to public scrutiny.

Is that the full picture?

Hmm... can't seem to think of any other relatively new investment phenomenon to have also taken place over the past 8-12 months that sits firmly at the intersection of finance, tech, and investing that might drastically emphasize, exaggerate, or sway market participant attitudes...

Source: TradingView.com
Past performance is not indicative of future results.  It is not possible to invest directly in an index.

Oh, right: crypto happened. We cannot forget nor dismiss the buzziest topic of 2018Q4. For better or worse, cryptocurrencies dominated the daily watercooler chat (and some fintech company chat rooms...), captivating us all by growing 1000%+ in a matter of months in the case of some coins, and roaring forward to a total market cap nearing $1T. Crypto-fever came to a head right around December 2017-January 2018, just the same as our index. Does this mean our EZMSI is a terrific proxy for crypto sentiment as well? No, it does not. Even though the cryptocurrency markets and the EZMSI both peaked around the same time in December 2017, they are tracking sentiment towards different asset classes, and there is no definitive correlation between the two.

However, it is reasonable to acknowledge the emergence of cryptocurrencies as a new asset class—an undeniably speculative, yet lucrative one at that. This may have been a signal to public market investors that they should diversify into other, non-traditional asset classes as well, forcing them to look outside of standard stocks and bonds. The overall idea that an international phenomenon such as crypto, something that is so wholly steeped in investing, technological disruption, and ideas of the "future," can shine a light on new investment alternatives is something that must be considered when looking at macro forces impacting private market sentiment.

Curious to learn more about our Market Sentiment Index or various other fun dives into the private markets? Check out our Blog and Knowledge Center for invaluable resources on these topics!

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