
Yieldmo Stock
Mobile Advertising Platform
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About Yieldmo Stock
Yieldmo is a mobile advertising platform that optimizes revenue for publishers, ROI for marketers, and the ad-viewing experience for users. Yieldmo's Private Mobile Marketplace enables marketers to purchase high quality non-banner ad inventory in Yieldmo's patent-pending, consumer-friendly ad formats on the mobile pages and apps of premium publishers. Marketers can purchase ads directly from Yieldmo, with the assistance of their agencies or DSPs, or through participating publisher sales teams. Brands and agencies may target contextually (using 1st party data), demographically, or by specific sites on either a cost-per-click or cost-per-thousand-impressions basis. The ad placements typically appear on 100% of the publisher's mobile inventory and thus allow for an incomparable level of testing and optimization using machine learning and predictive analysis. The company is often cited as the top-performing mobile ad partner of advertisers and publishers alike.
Investors
Dace Ventures
Genacast Ventures
GV
Uber, Robinhood, Jet, Impossible Foods, Lacework, Slack, Snyk, SambaNova Systems, DocuSign, Gusto
Time Warner Investments
NextVR, Dynamic Signal, Conviva, Bustle Digital Group, Samba TV, Amino Apps, Mic Network, Mashable, Yieldmo, Adaptly
Union Square Ventures
Coinbase, Upgrade, MongoDB, C2FO, Stash Financial, Twilio, Funding Circle, Etsy, CloudFlare, Lending Club
Funding History
August 2012 | $4.1M |
---|---|
December 2013 | $8.0M |
October 2014 | $10.0M |
June 2017 | $8.9M |
Management
Chief Executive Officer
Mike Yavonditte
Press
businesswire - Sep, 17 2023
Yieldmo Recognized as a Leader in Snowflake’s Modern Marketing Data Stack Reportsiliconcanals - Jul, 28 2023
Yieldmo & GroupM Introduce AI Enabled Dynamic Format Optimizationbuff - Mar, 17 2023
Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its Smart Curation Technologybit - Nov, 18 2022
IRIS.TV, Yieldmo Form Data Partnership For Contextual CTV Buysbusinesswire - Jun, 16 2022
Yieldmo and Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value without Cookiesow - Mar, 31 2022
Ad Tech Veteran Chris Bolte Joins Yieldmo as SVP Revenue Strategy & Business Developmentaithority - Mar, 14 2022
Yieldmo Announces New Global Publisher Partnerships and Expands European Presence with Senior Hiresbuff - Feb, 24 2022
Yieldmo Expands into UK Market with New Senior Appointmentuktech - Jan, 25 2022
Yieldmo Expands into UK Market with New Senior Appointmentdigiday - Oct, 6 2021
Yieldmo, Quotient and InMobi join this year’s Digiday Technology Awards nomineesow - Aug, 25 2021
Yieldmo’s Smart Exchange Integrates with LiveRamp, Enabling Best-in-Class Insights with Addressabilitybusinesswire - May, 6 2019
Yieldmo to Participate in the Ladenburg Thalmann 2019 Technology Expobusinesswire - Mar, 11 2019
Yieldmo Welcomes Sergei Izrailev and David Moore to Power New Active Engagement Audience and Analytics Capabilitiesprweb - Dec, 1 2018
Jeremy Steinberg, Bill Schild Join MAD Network Board Of Advisorsadexchanger - Jun, 11 2018
Yieldmo Helps Advertisers Tap Into Engagement Datausv - May, 17 2018
The Mosaic Series at Yieldmopymnts - Jul, 28 2017
Yieldmo Furthers Its Lead as the Largest Independent Mobile Marketplace in the U.S.1adexchanger - Jul, 7 2016
Mobile SSP Smaato Is Scooped Up By Chinese Firm For $148Madexchanger - Mar, 11 2016
Mobile Banners Are On The Way Out On TheStreetadexchanger - Dec, 22 2015
To Survive, SSPs Must Become More Than Just ‘The Pipes’venturebeat - Sep, 29 2015
Prototype your own high-engagement mobile ad with Yieldmo’s new Ad Builderventurebeat - May, 10 2015
Here’s how Yieldmo’s Ad Format Lab is trying to reinvent the mobile adventurebeat - Mar, 3 2015
5 keys to the future of mobile according to Android cofounder Rich Miner (interview)editorandpublisher - Feb, 14 2015
Editor & Publisher ®adexchanger - Feb, 14 2015
A Banner Year For Innovative Mobile And Digital Ad Unitsadexchanger - Feb, 14 2015
Yieldmo: ‘We’re A Content Ad Company. It’s A New Animal’medium - Feb, 14 2015
The Current State of Machine Intelligenceallthingsd - Oct, 7 2014
Google Ventures Bets on Mobile Ad Startup YieldMoEquityZen does not have an affiliation with, formal relationship with, or endorsement from any companies featured above. This profile is based on publicly available information and is intended to be informative in nature.
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