Because Market Stock

Because is personal care direct-to-consumer company focused on meeting the needs of older adults.

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About Because Market Stock

Because is a high growth, direct-to-consumer personal care company focused on older adults. We started in 2017 with a simple idea - to make it easier for our families to get the products they needed. Today, we are on our way to becoming the #1 trusted brand for older adults, with the goal of helping millions lead vibrant, independent lives. We’ve raised over $40M in funding from top VC firms including Index Ventures and Khosla Ventures, and are grateful for the support for our customers, partners and investors.

Funding History

February 2019$30.0M
November 2021$35.0M


Co-Founder and President

Luca Gualco

CEO, Co-Founder and Board Member

Alexi Suvacioglu

Board Member

Luca Gualco

Board Member

Alexi Suvacioglu

VP of Customer Experience

Kelsey Holshouser

Chief Operating Officer

Heidi Robinson

Founding Partner, Head of Marketing and Ops

Conor Shephard


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