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eToro Stock (ETTO)

Social Trading & Investment Marketplace

About eToro Stock

Founded

2007

Total Funding

214M

Industries

Financial Services, Media and Entertainment, Lending and Investments

eToro is a social trading investment network that enables users to watch the financial trading activities of other users, copy them, and make their own trades. The company’s product, OpenBook and WebTrader, allows traders to learn from each other, share live trading information, and capitalize on their collective power. Launched in 2007, the company has registered offices in Cyprus, Israel, and the United Kingdom.

eToro Press Mentions

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Investors in eToro

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eToro Management

Leadership team at eToro

Chief Executive Officer

Yoni Assia

Chief Financial Officer

Shalom Berkovitz

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eToro Key Facts

  • eToro confidentially filed for a U.S. initial public offering that could value the company at over $5 billion and hopefully give the company access to a broader range of investors than those in the UK market. This valuation is up from its last funding round in 2023 of $250 million from investors including SoftBank and market data company Ion Group, which valued the company at $3.5 billion. eToro has managed to maintain a strong valuation and its preparation for an IPO may enable eToro's next stage of growth.
  • eToro has secured important regulatory approval and subsequently expanded its product features to reach more users. In 2025, eToro Europe obtained CySEC approval to operate under the Markets in Crypto-Assets Regulation regulation which standardizes cryptocurrency trading rules across the EU. Following this approval, eToro introduced new deposit options for its European users who can now deposit funds using credit cards or bank transfers in eight local currencies. In addition, eToro lowered foreign exchange (FX) fees, starting at 1% to enhance flexibility and reduce transaction costs. This regulatory approval has allowed eToro to expand its operations and reach more customers, aimed to position the company as a leader in the market.
  • eToro has made strategic acquisitions in order to expand its global presence such as purchasing Australia's fintech firm Spaceship for $80 million in 2023. This acquisition aims to boost the company's market share amongst younger investors trading on smaller investment platforms. As of September 2024, the company reports that it has launched in 75 countries and records around 38 million registered users and this acquisition is just one step in the process of the company expanding its long-term savings and investing proposition for users globally.
  • eToro faces intense competition within the online trading market notably from public players like Robinhood and Coinbase. Coinbase has more than doubled in value over the past year while Robinhood has posted a nearly 340% increase. Coinbase reported revenue of $639 million in 2023, roughly a third of Robinhood's revenue and a fifth of Coinbase's. If eToro is unable continually innovate and acquire customers especially in the United States, then its long-term viability will remain in question.
  • eToro has faced regulatory and compliance issues and was fined $1.5 million by the SEC for acting as an unregistered broker in crypto trading. The company had to agree that Bitcoin, Bitcoin Cash, and Ether would be the only crypto assets U.S. customers could trade on the platform. This lawsuit limited eToro's crypto capabilities and therefore potential U.S. customers. Any further regulations could negatively affect eToro's financial stability and customer acquisition.
  • eToro's financial performance is highly susceptible to market conditions and vulnerable to market volatility. While all investment platforms face market-related risks, eToro is especially vulnerable given its focus on crypto trading and contract for difference (CFD) trading which are higher risk assets than stocks and ETFs. Any adverse global or regional economic conditions could lead to decreased trading volumes, operational challenges, and a decline in revenue for eToro.

Trading eToro Stock

How to invest in eToro stock?

Accredited investors can buy pre-IPO stock in companies like eToro through EquityZen funds. These investments are made available by existing eToro shareholders who sell their shares on our platform. Typically, these are early employees who need to fund a life event – house, education, etc. Accredited investors are then offered the opportunity to invest in this stock through a fund, like those used by hedge funds serving large investors. While not without risk, investing in private companies can help investors reach goals of portfolio diversification, access to potential growth and high potential return. Learn more about our Guided Investment process here.

How to sell eToro stock?

Shareholders can sell their eToro stock through EquityZen's private company marketplace. EquityZen's network includes over 350K accredited investors interested in buying private company stock. Learn more about the easy and guided Shareholder process here.

If I invest, how do I exit my investment?

There are two ways to exit your private company investment on EquityZen's marketplace. The first is if the company has an exit event like an IPO, merger or acquisition. In that case, we will distribute the shares and/or cash to you directly. The second way is through an Express Deal on EquityZen, if eligible. An Express Deal allows you to sell your allocation of private shares in a given private company to another investor on EquityZen's marketplace. More information on Express Deals can be found here and exit information can be found here.

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