8fit Stock

8fit makes healthy living fun & simple by providing guidance and support, including tailored workouts and meal plans, in an easy to use app.

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About 8fit Stock

Founded by repeat entrepreneurs Pablo Villalba and Pedro Solá in 2014, 8fit supports more than 20 million users worldwide on their individual journeys to healthier, happier lives. We push for progress over perfection, choose the best solution over the quick fix, and enjoy the journey to your healthiest mind and body yet. We understand the obstacles people face on their fitness journey. It isn’t easy, and there’s no “one size fits all” way to find lifelong health. That’s why we’re building an engaging and approachable way for people to achieve their personal fitness goals. The 8fit approach draws on powerful pairings: between 8fit and you; nutrition and exercise; mind and body. 8fit helps you get on track and stay there through exercise and meal plans tailored to you and your goals along with guidance and resources to build healthy habits for life. Custom Meal Plans No fads, gimmicks or hunger here. 8fit provides wholesome, nutritious meal plans with real food, customized by food groups or ingredient. The personalized meal plans help you reach your goal and savor the journey with: • Simple and delicious recipes designed by nutritionists • Satisfying meals that span all the macronutrients: proteins, fats and carbs. • In-app shopping list to make life easier HIIT To Get Fit 8fit plans are tailored to you and your goals. The workout plans meet you where you are, regardless of where you’re starting, and are designed to progress alongside you and help you stay on track in the long run. 8fit’s workout programs feature: • Weekly workout plans customized to individual fitness levels • Intense and effective 5-to-15 minute sessions rev up metabolism, increase strength and build endurance with science-backed High Intensity Interval Training (HIIT) • Yoga practice is also available, and more workout styles are on the way Forever, Not “For Now” The 8fit experience is designed to help you build healthy habits so you can achieve lifelong success. In addition to custom workout and meal plans, 8fit provides: • Tracking for meals and activities outside the plan • Daily challenges and tips for extra motivation • Reminders and resources to build habits over time

Funding History

February 2014$30K
June 2014$200K
August 2015$2.5M
September 2017$7.0M


Founder and CEO

Pablo Villalba


Aina Abiodun

Chief Financial and Operating Officer

Caleb Wibbenmeyer


Saman Hashemian


Aina Abiodun


Pedro Solá

Head of Communications

Laurel Toney


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